International Journal of Finance & Managerial Accounting

Designing a Digital Marketing Model in the Iranian Banking Industry with a Focus on Fintech

Volume 11, Issue 42, Summer 2026, Pages 17-28

10.30495/ijfma.2024.77563.2111

Ghazaleh Asvadi, Hossein Vazifehdust, Alireza Rousta, Parivash Jaafari

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Investigation of factors influencing on acceptance of use of financial technologies with moderating role of perceived risk (case study: Pasargad Bank)

Volume 7, Issue 26, Summer 2022, Pages 187-196

seyedeh shima eftekhari sinjani, alireza rousta, Abdullah naami

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Investigation of the influence of perceived risk dimensions on purchase intention with mediating role of trust in Iranian product

Volume 7, Issue 25, Spring 2022, Pages 111-123

Aliakbar Shahri Mejarshin, Alireza Rousta, Abdullah Naami

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