Iranian Financial Engineering Association(IFEA) International Journal of Finance & Managerial Accounting 2588-4379 11 41 2024 03 01 Transmission of Oscillation of Users’ Production Content and Efficiency Rate of the Shares of Iran Khodro Company in Tehran Stock Exchange 33 40 23782 10.30495/ijfma.2024.76766.2092 EN Sediegheh Taghieh Financial Management Group ,Yazd Branch, Islamic Azad University, Yazd, Iran. 0000-0003-2495-7862 Hamid Khajeh Mahmoudabadi Financial Management Group ,Yazd Branch, Islamic Azad University, Yazd, Iran. Sayed Yahya Abtahi Financial Management Group, Yazd Branch, Islamic Azad University, Yazd, Iran. Seyyed Hasan Hatami Nasab Business Management Group, Yazd Branch, Islamic Azad University, Yazd, Iran. Journal Article 2023 12 11 Abstract<br />Regarding social media in the new era of marketing of the companies, there are a vast number of channels through which the investors can gain the information they may concern. Investors can collect information on newspapers, TV programs, online news sources, online meetings and councils and so forth. They can also directly affect the companies’ stock efficiency to increase or decrease by producing their own content through these social media. This study investigates the transmission of oscillation of users’ production content and efficiency rate of the shares of Iran Khodro Company in Tehran Stock Exchange. The results of the data in this study are analyzed based on the correlation coefficient. Variables of stock efficiency rate for each product, positive and negative comments and google searches about the product have been used for the stocks of Iran Khodro. Data on the stocks of Iran Khodro during 1397 to 1400 were collected on the Stock Exchange Website. Simple random sampling method was applied in this study. The results showed meaningful relations between the efficiency rate and positive comments, between the efficiency rate and negative comments and between the efficiency rate and google searches. http://www.ijfma.ir/article_23782_deb23c20e7307c4c07ff41423ea0902c.pdf