Iranian Financial Engineering Association(IFEA) International Journal of Finance & Managerial Accounting 2588-4379 12 45 2027 03 01 Investigating the Effect of Salience Phenomenon on the price and Trading Volume of Shares of Companies Admitted to the Tehran Stock Exchange 85 96 24055 10.22034/ijfma.2025.77973.2183 EN Khadijeh Rabiee Assistant Professor, Department of Accounting, Payame Noor University (PNU), Tehran, Iran 0000-0003-2898-5772 Iman Shahin Far Master of Accounting, Payame Noor University, Tehran, Iran Journal Article 2024 09 29 The aim of this research was to investigate the effect of salience phenomenon on the price and trading volume of shares of companies admitted to the Tehran Stock Exchange. The price, the volume of stock transactions and the company’s salience phenomenon were considered as dependent and independent variables, respectively. This research is considered to be applied research from the objective aspect, and from the aspect of inference, it is placed in the descriptive-correlation research group. 143 companies were selected as the statistical sample from the Tehran Stock Exchange in the period of 2013 to 2022 in order to collect information. In order to analyze the data of the research hypotheses, panel data regression and combined regression were used in Eviews10 software. Hypotheses analysis was performed using the Error Components Generalized Least Squares (EGLS) method. The results showed that the salience phenomenon has a positive and significant effect on the company's stock price. Therefore, the increase in prominence phenomenon leads to an increase in the company's stock price. Also, according to the results, it was found that the salience phenomenon has a positive and significant effect on the trading volume of the company's shares. Therefore, with the increase of salience phenomenon, the volume of the company's stock transactions increases. http://www.ijfma.ir/article_24055_14842d88d35923228fc2b4d02d744dd2.pdf