Identifying and analyzing the importance-performance of factors affecting the development of green financing based on the role of the banking industry in Iran for the transition to a circular economy

Document Type : Original Article


1 PhD student of Financial Engineering, Department of Accounting and Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran.

2 Assistant Professor, Department of Accounting and Management, Roudehen Branch, Islamic Azad University, Roudehen, Iran.



The purpose of this research is to identify and analyze the importance-performance of factors affecting the development of green financing based on the role of the banking industry in Iran for the transition to a circular economy. The current research has been conducted using the mixed exploratory research method in two parts: qualitative (theme analysis) and quantitative (importance-performance analysis). In the qualitative part, by using the non-random judgmental method, the opinions of 14 managers and experts of the banking industry as well as university professors were used. Also, in order to determine the random sample size in the quantitative part of the research to complete the questionnaires, the power analysis method presented by Cohen (1992) was used. Based on this, the required sample size was determined to be at least 113. According to the research findings in the qualitative part, during the data first stage, 52 cases of evidence identified from the text of the interviews were labeled in the form of 26 primary codes. Next, the primary codes were categorized into five sub-themes and then a main theme. The results of the importance-performance analysis also showed that financial factors as well as infrastructure and technology have a higher than average importance in providing green financing based on the role of Iran's banking industry for the transition to a circular economy, and their performance is also higher than average, and this is due to The meaning of the special status of these variables.


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