International Journal of Finance & Managerial Accounting

International Journal of Finance & Managerial Accounting

Exploring the Factors for Launching Social Trading in Iran's Capital Market Using a Thematic Analysis Approach

Document Type : Original Article

Authors
Farhad Morsali Pavarsi 1
Hamid Ahmadzadeh 2
Mojtaba Kavand 3
Mahmoud Khoddam 4
1 PhD Student of Financial Engineering, Department of Financial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran
2 Assistant Professor, Department of Accounting, Karaj Branch, Islamic Azad University, Karaj, Iran,
3 Assistant Professor, Department of Management, North Tehran Branch, Islamic Azad University, Tehran, Iran,
4 Assistant Professor, Department of Financial Engineering, Karaj Branch, Islamic Azad University, Karaj, Iran,
10.30495/ijfma.2024.77476.2097
Abstract
Launching social trading is a novel approach for buying and selling stocks, and has the potential to be implemented in Iran. Therefore, it is crucial to identify the key factors that would facilitate the introduction of social trading in Iran's capital market.
The main objective of this research is to determine these factors using a thematic analysis approach. The research will involve gathering data from active experts and specialists in the Iranian capital market who have experience with social trading in international markets. The study will focus on a sample of 15 experts and specialists who have a minimum of 10 years’ experience in the Iranian capital market and have held positions such as brokers and managers.
The findings of this study have revealed ten factors that are crucial for launching social trading in Iran's capital market. These factors include information and trading transparency, the general situation of social networks, stock performance and analysis tools, financial development indicators, financial ratios and market value, ownership rights and financial statements, risk management, technology status, competitiveness, education and awareness, and the inventory management system. Taking these factors into consideration will contribute to the successful implementation of social trading in the capital market of Iran.
Keywords
social trading
capital market
thematic analysis
general situation of social networks
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