International Journal of Finance & Managerial Accounting

International Journal of Finance & Managerial Accounting

Analysis of the importance of performance (IPMA) with the approach of integrating the five-factor model of personality and planned behavior on the investment intention of small shareholders in the stock market

Document Type : Original Article

Authors
Sedighe Nouraee 1
Hoda Hemmati 2
seyed alireza mirarab baygi 2
Saber Khandan Alamdari 2
1 PhD student in management and accounting, Islamic Azad University of Roudhen, Iran
2 Assistant professor, member of the faculty of management and accounting department, Islamic Azad University, Roudhen, Iran
10.30495/ijfma.2025.77740.2137
Abstract
The purpose of this research is performance importance analysis (IPMA), with the approach of combining the five-factor model of personality and the theory of planned behavior on the investment intention of retail shareholders. The research method is a description of the correlation type and the statistical population includes all small shareholders active in the Tehran Stock Exchange. The data collection tool was a researcher-made questionnaire. At the descriptive level of data analysis, average and standard deviation statistics were used. In addition, the data were analyzed by using SPSS26 and smart pls software through structural equation modeling.
This analysis is a useful analysis approach in PLS-SEM that extends the results of path coefficient estimation (significance) by adding a dimension. The data collection tool was a researcher-made questionnaire. At the descriptive level of data analysis, average and standard deviation statistics were used. In addition, the data were analyzed by using SPSS26 and smart pls software through structural equation modeling.
Keywords
Performance Importance Analysis (IPMA)
five-factor model of personality
planned behavior
investment intention
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