International Journal of Finance & Managerial Accounting

International Journal of Finance & Managerial Accounting

Providing a Prediction Model of Investment Decision Based on the Individual Characteristics of Investors using Artificial Intelligence

Document Type : Original Article

Authors
1 Department of Accounting, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran.
2 Department of Accounting, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran,
10.30495/ijfma.2024.77681.2129
Abstract
Investment decisions are very important for managing current needs and future goals, and individuals and families spend considerable time and resources on financial planning, and much research has documented the importance of such decisions. These studies show the importance of evaluating the impact of personality characteristics on investment decisions. In the first part of this research, the correlation between representative parameters of individual characteristics (including psychological characteristics, personality characteristics and risk-taking attitude) with investment decisions has been done. The research statistical population is all investors. Sampling is available due to the unlimited statistical population. In the second part, the data related to the representative parameters of individual characteristics were used to predict investment decisions using data mining models of Artificial Neural Network (ANN), XGBoost and AdaBoost. Comparing the results of data mining algorithms showed that the best results are related to the XGBoost model. In this case, the R2 is the highest and the MSE is the lowest compared to other cases. At the next level, the best results are obtained by the ANN with 1 hidden layer and 44 neurons. Finally, the weakest results are related to the AdaBoost model.
Keywords

  • Abdul Rahimian, Torabi, Taghi, Sadeghi Sharif, Seyed Jalal, Darabi, & Roya. (2018). Identifying the factors affecting the decision-making behavior of real investors and presenting a related model using a mixed research approach (evidence from Tehran Stock Exchange). Farda Management, 58(18), 163-176
  • Aghajani, Vahdat, Pak Maram, Asgar, Abdi, & Narimani. (2019). The relationship between behavioral types and investment decisions with the mediation of self-efficacy. New Psychological Research Quarterly, 15(60), 115-130.
  • Akhtar, F., & Das, N. (2020). Investor personality and investment performance: from the perspective of psychological characteristics. Qualitative Research in Financial Markets, 12(3), pp. 333–352. https://doi.org/10.1108/QRFM-11-2018-0116
  • Allport, G.W. and Odbert, H.S. (1936), “Characteristic-names: a psycho-lexical study”, PsychologicalMonographs, Vol. 47 No. 1, p. 171, doi: 10.1037/h0093360
  • Allport, G.W., Vernon, P.E.: The field of personality. Psychol. Bull. 27(10), 677 (1930)
  • Asemi, A., Asemi, A., & Ko, A. (2023). Unveiling the impact of managerial characteristics on investor decision prediction: ANFIS approach. Soft Computing, 1-21.
  • Ashta, A., & Herrmann, H. (2021). Artificial intelligence and fintech: An overview of opportunities and risks for banking, investments, and microfinance. Strategic Change, 30(3), 211-222.
  • Balducci, B., & Marinova, D. (2018). Unstructured data in marketing. Journal of the Academy of Marketing Science, 46, 557-590.
  • Barber, B.M. and Odean, T. (2000), “Trading is hazardous to your wealth: the common stock investmentperformance of individual investors”, The Journal of Finance, Vol. 55 No. 2, pp. 773-806.
  • Cabrera-Paniagua, D., & Rubilar-Torrealba, R. (2021-a). Affective autonomous agents for supporting investment decision processes using artificial somatic reactions. Journal of Ambient Intelligence and Humanized Computing, 1-20.
  • Chen, T. H., Ho, R. J., & Liu, Y. W. (2019). Investor personality predicts investment performance? A statistics and machine learning model investigation. Computers in Human Behavior, 101, 409-416.
  • Chen, T.H., Ho, R.J. and Liu, Y.W. (2018), “Investor personality predicts investment performance? Astatistics and machine learning model investigation”, Computers in Human Behavior.
  • Crysel, L.C., Crosier, B.S. and Webster, G.D. (2013), “The dark triad and risk behavior”, Personality and Individual Differences, Vol. 54 No. 1, pp. 35-40.
  • Daniel, K., Hirshleifer, D. and Subrahmanyam, A. (1998), “Investor psychology and security marketunder-and overreactions”, The Journal of Finance, Vol. 53 No. 6, pp. 1839-1885.
  • Dittrich, D.A., G€uth, W. and Maciejovsky, B. (2005), “Overconfidence in investment decisions: anexperimental approach”, The European Journal of Finance, Vol. 11 No. 6, pp. 471-491.
  • Durand, R. B., Newby, R., & Sanghani, J. (2008). An Intimate Porcharacteristic of the Individual Investor. Journal of Behavioral Finance, 9(4), pp. 193–208. https://doi.org/10.1080/15427560802341020
  • Durand, R., Newby, R., Tant, K. and Trepongkaruna, S. (2013), “Overconfidence, overreaction and personality”, Review of Behavioural Finance, Vol. 5 No. 2, pp. 104-133.
  • Fung, L. and Durand, R.B. (2014), “Personality characteristics”, in Baker, H.K. and Ricciardi, V. (Eds), Investor Behavior: The Psychology of Financial Planning andInvesting, John Wiley & Sons, pp. 99-115,doi: 10.1002/9781118813454.ch6
  • Gil, Y., Garijo, D., Khider, D., Knoblock, C. A., Ratnakar, V., Osorio, M., ... & Shu, L. (2021). Artificial intelligence for modeling complex systems: taming the complexity of expert models to improve decision making. ACM Transactions on Interactive Intelligent Systems, 11(2), 1-49.
  • Goetzmann, W.N. and Kumar, A. (2008), “Equity portfolio diversification”, Review of Finance, Vol. 12No. 3, pp. 433-463.
  • Grinblatt, M. and Keloharju, M. (2000), “The investment behavior and performance of various investortypes: a study of Finland’s unique data set”, Journal of Financial Economics, Vol. 55 No. 1,pp. 43-67.
  • Hogan, R., Hogan, J. and Roberts, B.W. (1996), “Personality measurement and employment decisions:questions and answers”, American Psychologist, Vol. 51 No. 5, p. 469.
  • Jain, R., Sharma, D., Behl, A., & Tiwari, A. K. (2023). Investor personality as a predictor of investment intention–mediating role of overconfidence bias and financial literacy. International Journal of Emerging Markets, 18(12), 5680-5706.
  • Jayawickreme, E., Zachry, C. E., & Fleeson, W. (2019). Whole Characteristic Theory: An integrative approach to examining personality structure and process. Personality and Individual Differences, 136(June), pp. 2–11. https://doi.org/10.1016/j.paid.2018.06.045
  • Joyce, K.H. and Yien, L.K. (2013), “The influence of personality characteristic and demographics on financialdecision making among Generation Y”, YoungConsumers, Vol. 14 No. 3, pp. 230-243.
  • Kumar, A. (2009), “Who gambles in the stock market?”, The Journal of Finance, Vol. 64 No. 4.
  • Lan, Q., Xiong, Q., He, L., & Ma, C. (2018). Individual investment decision behaviors based on demographic characteristics: Case from China. PloS one, 13(8), e0201916.
  • Lee, K. and Ashton, M. (2004), “Psychometric properties of the HEXACO personality inventory”,Multivariate Behavioral Research, Vol. 39 No. 2, pp. 329-358.
  • Lubis, H., Kumar, M. D., Ikbar, P., & Muneer, S. (2015). Role of psychological factors in individuals investment decisions. International Journal of Economics and Financial Issues, 5(1), 397-405.
  • Luo, S., Zhang, S., & Cong, H. (2021, June). Research on consumer purchasing prediction based on xgboost algorithm. In 2021 IEEE International Conference on Artificial Intelligence and Computer Applications (ICAICA) (pp. 1173-1176). IEEE.
  • Mak, M. K., & Ip, W. H. (2017). An exploratory study of investment behaviour of investors. International Journal of Engineering Business Management, 9, 1847979017711520.
  • Manner, C.K. (2017) American Psychiatric Association. (2013). Diagnostic and Statistical manual of mentaldisorders (5th ed.). Washington, DC.
  • Markowitz, H. (1952), “Portfolio selection”, The Journal of Finance, Vol. 7 No. 1, pp. 77-91.
  • Marx, S.M. and Weber, E.U. (2012), Decision Making under Climate Uncertainty: The Power ofUnderstanding Judgment and Decision Processes. Climate Change in the Great Lakes Region:Navigating an Uncertain Future”, Michigan State University Press, East Lansing, MI, pp. 13-59.
  • Massol, Y., Molines, A., & Thorsell, A. (2015). Determinants of risk tolerance and investment behaviour: A study of French and Swedish Business School students. Thesis.
  • Mayfield C, Perdue G, Wooten K (2008) Investment management and personality type.Financial Services Review 17:219-236
  • McCrae, R. R., & Costa Jr, P. T. (1997). Personality characteristic structure as a human universal. American psychologist, 52(5), 509.
  • Merkle, C. and Weber, M. (2014), “Do investors put their money where their mouth is? Stock marketexpectations and investing behavior”, Journal of Banking and Finance, Vol. 46, pp. 372-386
  • Mount, M.K., Barrick, M.R., Scullen, S.M. and Rounds, J. (2005), “Higher-order dimensions of the bigfive personality characteristics and the big six vocational interesttypes”, Personnel Psychology, Vol. 58No. 2, pp. 447-478
  • Nayeb Mohseni, Shida, Khalifa Soltani, Hejazi, & Rezvan. (2021). Compilation of the decision-making behavioral model of individual investors in Iran's capital market. Financial Research, 23(4), 625-652
  • Nga, J. K. h., & Ken Yien, L. (2013). The influence of personality characteristic and demographics on financial decision making among Generation Y. Young Consumers, 14(3), pp. 230–243. https://doi.org/10.1108/YC-11-2012-00325
  • Odean, T. (1998), “Are investors reluctant to realize their losses?”, The Journal of Finance, Vol. 53 No. 5,pp. 1775-1798.
  • Odean, T. (1999), “Do investors trade too much?”, American Economic Review, Vol. 89 No. 5,pp. 1279-1298.
  • Oehler, A., Wendt, S., Wedlich, F. and Horn, M. (2018), “Investors’ personality influences investmentdecisions: experimental evidence on extraversion and neuroticism”, Journal of BehavioralFinance, Vol. 19 No. 1, pp. 30-48.
  • Pak, O. and Mahmood, M. (2015), “Impact of personality on risk tolerance and investment decisions: astudy on potential investors of Kazakhstan”, International Journal of Commerce andManagement, Vol. 25 No. 4, pp. 370-384.
  • Pallier, G., Wilkinson, R., Danthiir, V., Kleitman, S., Knezevic, G., Stankov, L. and Roberts, R.D. (2002),“The role of individual differences in the accuracy of confidence judgments”, The Journal ofGeneral Psychology, Vol. 129 No. 3, pp. 257-299.
  • Pompian, M.M. (2016) Risk Profiling through a Behavioral Finance Lens, CFA Institute. Available at: /en/research/foundation/2016/risk-profiling-through-a-behavioral-finance-lens (Accessed: 28 April 2021).
  • Quang, L. T., Linh, N. D., Van Nguyen, D., & Khoa, D. D. (2023). Behavioral factors influencing individual investors' decision making in Vietnam market. Journal of Eastern European and Central Asian Research (JEECAR), 10(2), 264-280.
  • Rajasekar, A., Pillai, A. R., Elangovan, R., & Parayitam, S. (2022). Risk capacity and investment priority as moderators in the relationship between big-five personality factors and investment behavior: a conditional moderated moderated-mediation model. Quality & Quantity, 1-33.
  • Rajasekar, A., Pillai, A. R., Elangovan, R., & Parayitam, S. (2023). Risk capacity and investment priority as moderators in the relationship between big-five personality factors and investment behavior: a conditional moderated moderated-mediation model. Quality & Quantity, 57(3), 2091-2123.
  • Ramudzuli, P. M., & Muzindutsi, P. F. (2015). Financial knowledge and subjective financial risk tolerance among students at a South African university. Risk Governance and Control: Financial Markets and Institutions, 5(3CONT2), pp. 180–185. https://doi.org/10.22495/rgcv5i3c2art3
  • Raschka, S., Patterson, J., & Nolet, C. (2020). Machine learning in python: Main developments and technology trends in data science, machine learning, and artificial intelligence. Information, 11(4), 193.
  • Ren, J. (2021). Research on Financial Investment Decision Based on Artificial Intelligence Algorithm. IEEE Sensors Journal, 21(22), 25190-25197.
  • Ren, J. (2021). Research on financial investment decision based on artificial intelligence algorithm. IEEE Sensors Journal, 21(22), 25190-25197.
  • Sadiq, M., & Amna, H. (2019). Impact of Personality Characteristics on Risk Tolerance and Investors' Decision Making. International Journal of Applied Behavioral Economics (IJABE), 8(1), 1-20.
  • Schaefer, P.S., Williams, C.C., Goodie, A.S. and Campbell, W.K. (2004), “Overconfidence and the bigfive”, Journal of Research in Personality, Vol. 38 No. 5, pp. 473-480.
  • Sekścińska, K., & Rudzinska-Wojciechowska, J. (2023). Investment decisions in response to gains and losses: The joint role of psychological and sociodemographic variables. Personality and Individual Differences, 202, 111972.
  • Sekścińska, K., & Rudzinska-Wojciechowska, J. (2023). Investment decisions in response to gains and losses: The joint role of psychological and sociodemographic variables. Personality and Individual Differences, 202, 111972.
  • Shefrin, H. and Statman, M. (1985), “The disposition to sell winners too early and ride losers too long:theory and evidence”, The Journal of Finance, Vol. 40 No. 3, pp. 777-790.
  • Shefrin, H. and Statman, M. (2000), “Behavioral portfolio theory”, The Journal of Financial andQuantitative Analysis, Vol. 35 No. 2, pp. 127-151.
  • Shiroyeh pour, Shahriar, Bayat, & Moafi. (2022). Analyzing the effect of innovation biases on investment decisions and market efficiency for future policy making. Financial engineering and securities management
  • Sitkin, S.B. and Pablo, A.L. (1992), “Reconceptualizing the determinants of risk behavior”, TheAcademy of Management Review, Vol. 17 No. 1, pp. 9-38.
  • Tauni, M.Z., Fang, H., Mirza, S.S., Memon, Z.A. and Jebran, K. (2017), “Doinvestor’s Big Fivepersonality characteristics influence the association between informationacquisition and stock tradingbehavior?”, China Finance Review International, Vol. 7 No. 4, pp. 450-477, doi: 10.1108/CFRI-06-2016-0059.
  • Thomas, S., Goel, M., & Agrawal, D. (2020). A framework for analyzing financial behavior using machine learning classification of personality through handwriting analysis. Journal of behavioral and experimental Finance, 26, 100315.
  • THUY, T. T. T., & NGOC, V. T. N. (2021, December). A Behavioral Finance Study: Effect of Individual Characteristics on Risk Preferences and Investment Decisions of Vietnamese Investors. In International Conference on Emerging Challenges: Business Transformation and Circular Economy (ICECH 2021) (pp. 571-580). Atlantis Press.
  • Tversky, A. and Kahneman, D. (1992), “Advances in prospect theory: cumulative representation ofuncertainty”, Journal of Risk and Uncertainty, Vol. 5 No. 4, pp. 297-323.
  • Wang, F., Li, Z., He, F., Wang, R., Yu, W., & Nie, F. (2019). Feature learning viewpoint of AdaBoost and a new algorithm. IEEE Access, 7, 149890-149899.
  • Weller, J.A. and Thulin, E.W. (2012), “Do honest people take fewer risks? Personality correlates of risktakingto achieve gains and avoid losses in HEXACO space”, Personality and IndividualDifferences, Vol. 53 No. 7, pp. 923-926.
  • Wolfe, R.N. and Grosch, J.W. (1990), “Personality correlates of confidence in one’s decisions”, Journal ofPersonality, Vol. 58 No. 3, pp. 515-534.
  • Zeinivand, M., Janani, M. H., Mohammad Hassan, Hemat Far, & Setayesh. (2021). Behavioral biases and decisions of real and legal investors based on technical information in Tehran Stock Exchange. Financial Economics 15(57), 233-258
  • Zulhajmi, D. A., & Rafik, A. (2022). The Effect of Personality characteristics, Pessimism, and Procrastination towards Investment Decisions. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(3), 113-140.